Privacy policy

This Privacy Policy describes how TrendPilot24 ("we", "us", "our") collects, uses, and shares personal information when you visit or make a purchase from trendpilot24.com (the "Store").

PERSONAL INFORMATION WE COLLECT

When you visit the Store, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Store, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Store, and information about how you interact with the Store. We refer to this automatically-collected information as "Device Information".

We collect Device Information using the following technologies:

- Cookies: data files that are placed on your device or computer and often include an anonymous unique identifier.
- Log files: track actions occurring on the Store, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web beacons, tags, and pixels: electronic files used to record information about how you browse the Store.

Additionally, when you make or attempt to make a purchase through the Store, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as "Order Information".

When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information that we collect generally to fulfil any orders placed through the Store (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

- Communicate with you
- Screen our orders for potential risk or fraud
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Store.

LEGAL BASIS FOR PROCESSING (EU/GDPR)

If you are located in the European Economic Area (EEA), we process your personal data on the following legal bases:

- Performance of a contract: to fulfil your order and provide our services
- Legitimate interests: to improve our Store and prevent fraud
- Consent: where you have given us explicit consent, such as for marketing communications
- Legal obligation: where we are required to process your data by law

You have the right to access, correct, or delete your personal data, to object to or restrict processing, and to data portability. To exercise these rights, please contact us at:

[TO BE COMPLETED LATER — Professional contact email]

You also have the right to lodge a complaint with your local data protection authority.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Shopify to power our online store — you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Store — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising by visiting the following links:

- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: https://optout.aboutads.info/.

DATA RETENTION

When you place an order through the Store, we will maintain your Order Information for our records unless and until you ask us to delete this information. We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

YOUR RIGHTS UNDER GDPR

If you are a resident of the European Economic Area, you have the right to:

- Access the personal information we hold about you
- Request correction of inaccurate personal information
- Request deletion of your personal information
- Object to processing of your personal information
- Request restriction of processing of your personal information
- Request transfer of your personal information (data portability)
- Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at:

[TO BE COMPLETED LATER — Professional contact email]

We use cookies to power and improve our Store. You can control the use of cookies at the individual browser level. If you reject cookies, you may still use our Store, but your ability to use some features or areas of our Store may be limited.

DO NOT TRACK

Please note that we do not alter our Store's data collection and use practices when we see a Do Not Track signal from your browser.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal or regulatory reasons. We will notify you of any material changes in accordance with applicable law.

CONTACT

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us at:

TrendPilot24
[TO BE COMPLETED LATER — Professional contact email]
[TO BE COMPLETED LATER — Business address]